R you motivated to buy a particular brand of baked beans because a DOG wants to steal the secret family recipe?

I have yet to understand the Creative Director's rationale for casting a DOG in the role of someone resorting to tricks and chicanery in order to steal the secret family recipe for Bush's Baked Beans. Why would a dog want that? And if the dog got it and sold it, what would it do with the money? Buy more BEANS?



This advertising campaign makes no sense to me. It was extremely obtuse when it first came out, and now that they have extended this campaign to about a dozen different dog scenarios, it just gets more and more obtuse and annoying every day they extend it and totally irritating now that they are running these ads, ad nauseum.



But if the campaigns works, well then I guess there is some justification for this ';creative idea'; when I think it is totally lame and nonsensical.



I am imagining that someone in the Bush family like Jay Bush who appears in the commercial, just loves his dog so much that he insists the advertising agency include the dog in his commercials somehow. I can just imagine him telling the agency, ';People love dogs. Yeah! People love dogs, and I've got a GREAT dog, Duke So let's have Duke sell our beans in our ads. Oh boy! We're gonna sell a ton more beans now!';



Either that, or the concept was to have someone trying to build up the perceived value of the recipe by casting someone tryring to steal it, but they couldn't get the family to agree to anyone else but family starring in their commercials and no-one else but Jay would be in it...so they got the dog and built a weird story-line around it.



I know dogs will eat just about anything, but do you feed a bowl of beans to a dog? And if you do, aren't you just inviting a bunch of misery into your home if you let the dog hang around after eating a big bowl of beans?



Well they got me to write about their beans so I guess it worked...in a way. Still when I'm at the store, I look at Bush's beans and I think of that damn dog ';Duke';, and I think MORONIC! I WILL NOT BUY BUSH'S BEANS!



How about you, though...Does a dog selling beans agree with you such that you want to go buy some now? Is this ad campaign effective? Or just lame?R you motivated to buy a particular brand of baked beans because a DOG wants to steal the secret family recipe?
Upon perusing your lengthy diatribe, I can only conclude that their advertising is effective. You definitely retained their image and are aware of their product. I am not really motivated to buy insurance form a gecko or a caveman either, but I sure remember them. If I were motivated to change insurance companies, they would certainly come to mind. As for the beans, I usually do buy Bush's beans. The dog has nothing to do with it. They just taste good and are reasonably priced. Besides if anyone could look for the classic case of the advertisement having nothing to do with the product, consider the case of ';AFLAC';.R you motivated to buy a particular brand of baked beans because a DOG wants to steal the secret family recipe?
People will buy the product if something they like is attatched to that product - Such as, a dog. Secondly, they need to be constantly reminded of a name or phrase for it to be remembered. Repetition is how humans learn. So they use the dog 'cause that is what they had available at the time initially. They create the mini-story to get the name aspect in there somehow..and build on it to repeatedly put the name out there for viewers to be reminded it is Brand X.

At the end of the day ..it works, we know that 'cause it is still running and if it were not working they would not continue to pay for the time slots on TV to advertise.



In fact, it is people just like you who hate it that also add to the sales. In your efforts to bring notice you too put the name in the minds of those who listen - and they buy Brand X when they are at the store. Your efforts truly are counter-productive

How often do you wash your bed sheets